Why Does My Website Need Maintenance?

We wish we could say that once a website is built, everything will run smoothly and your website will magically jump to the top of search engine rankings and be found by millions of people instantly.  Unfortunately, that’s not exactly how it works! Your website is a worldwide window into your business and it has a big impact on how the value of your products or services are perceived.  A well maintained website is critical for any business hoping to gain a good reputation amongst users.  All websites require regular maintenance to attract and retain customers, maintain search engine rankings and generate new content to present to the public.  Website maintenance is also vital to support the health of your website – ensuring online threats are caught and blocked right away and all databases are kept clean and up-to-date.  Taking these precautions will ensure the longevity of your investment and will maintain the value of your website well into the future.