WHy do i need Search Engine Marketing (SEM)?
Because traffic is good, but quality traffic is even better! Search Engine Marketing is a form of SEO geared more towards paid marketing strategies. SEM takes the process of traffic generation one step beyond SEO with even more trackable and measurable data that can be interpreted into focused marketing strategies for your business. The beautiful part of Search Engine Marketing is that all the information received can be analyzed and interpreted into a meaningful and insightful story of your website visitors which will help with the planning of marketing initiatives for your brand.
Understand User's Search Intent
Understand how people are searching for your website so you can adjust your adcopy messaging, calls to action and landing pages accordingly and increase your user turnover rate substantially.
Utilize Precise Targeting
Use tools like Geo-targeting (where searchers are physically located), Device targeting (what device searchers are using) and Ad scheduling (what time of day users are searching) to increase views and ensure higher turnover.
Make Informed Marketing Decisions
With the use of tools like ad clicks, cookies, eCommerce sales and product performance tracking, you can know exactly what you are getting in return for your advertisement spending.
Search Engine MarketingStarting at
- Competitor Analysis
- Search Engine Ad Placement
- Search Engine Indexing (Google, Yahoo, Bing, etc,)
- Set up Target Audience Campaigns
- Ad Scheduling & Analytics
*Ad spend (cost to run the ad) is not included in the monthly SEM service charge.