Project overview

In Line Flooring, INc.

Project Details

In Line Flooring, Inc. came to us eager with fresh ideas for their company.  As a highly experienced and innovative company in the flooring industry, it was important that they keep up with the online presence of their business and establish a digital platform for their existing and growing customer base to interact with.  

Project Timeline

Website Completed: June 2017 
SEO & Analytics: June 2017 to Current
Web Maintenance: June 2017 to Current

Marketing Strategy

Website Re-design
Web Maintenance
SEO & Analytics

The website re-design of the In Line Flooring site was mainly focused on the work and expertise offered by this team of professionals in their field.  As a company with construction projects and experience going back over 20 years, we wanted to capture the impressive work completed by the In Line Flooring team.  Their mission emphasized their dedication to quality work and we made sure to showcase that through stunning images of their work and highlighted profiles of their beautiful team.  

The commercial flooring industry in Hawaii is competitive amongst other contractors who offer similar services.  Our SEO and analytics strategy utilized Google Analytics, SEO metrics and Google Local tools to provide improved visibility for the In Line Flooring’s web platform.  Google analytics provided us with data to help us understand how users were searching for and using the In Line Flooring site and gave us the information we needed to provide a better user experience.  With all of these tools combined, we were able to get In Line Flooring to first page search rankings and allow their site to be found by more people seeking their services online.

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